Branding strategy. Identity design.

Volunta Parket identity

Volunta parket manufactures and sells parquet. We've created a new brand and corporate identity. The identity was created to attract people, who have more buying power and that's why we chose classic solid black with a touch of warm and contrasting orange.

When designing the logo, we used a pattern from the previous logo, the cutting lines. We designed the following objects: logo, packaging set for the floor care products, packaging of the parquet samples, press advertising, business cards, document folder, notebook, form, envelope, stickers, goods catalogue, vehcile graphics.

We also took photographs of a few interiors with Volunta Parket flooring. These images were used for advertising, in publications and on packaging.

Art director Marius Bartkus
Designer Jolanta Vasiliauskytė
Photographer Jurginas Žilys

Date: 30/12/2007