Branding strategy. Identity design.

REDA Couture brand

Reda Budvilaitienė, designer and manufacturer of women's clothing, has commissioned a brand renewal. This brand focuses on the modern urban woman, breathing a fast pace of life, who values individuality. For those women that fashion and style are an integral part of everyday life.

We updated the trademark, recommending to avoid unnecessary illustration in the graphic, leaving only the text.

One of the design features of the designer clothes are pleats and ruffles. As we analyzed this motif, the interruptions given to REDA letters are like three-dimensional overlays of a part of a letter or visual shadows. Branded colors are black, red and white.

Date: 2018-09-01