Branding strategy. Identity design.

Lithuanian Art Fund logo

We received an order from Dr Jaunius Gumbys and Lithuanian Art Fund and created an Internet portal, presenting an abundant and valuable collection of paintings, sculpture and books. We decided on design purposes together with the client: simple, minimalistic and clear design, which wouldn't compete with the published artwork.

The motifs of the logo have taken inspiration from the frame of the painting, letters L and stylized M – the flow and wave of time. This is how stable movement is represented. This is art in real sense.