LAAIF brand identity
Lithuanian Environmental Investment Fund (LAAIF) is a government institution, which finances various environmental projects. We designed LAAIF brand identity, which consists of a logo and office documents: business cards, forms, document folders, employee cards and envelopes. The graphic element of the logo incorporated tree rings, which we used not only to design a motif, symbolising environmental protection, but also a special LAAIF script. We chose the colours from nature photography.