Branding strategy. Identity design.

GAJAMI brand identity

GAJAMI is an abbreviation of the name Gabrielė Januškevičiūtė-Mickuvienė. She is a clothes collections designer for the fashion house Bizon and has previously worked for Diesel. 
We've created an identity, which consists of logo, graphic elements, cards, labels and an interactive website. 
The logo represents character lines and freedom; the designer has been creating collection illustrations that reflect her view towards creativity. 
We've used Gabrielė's illustrations, which have been inspired by children's drawings: bunnies, fragments from clothes models and pictures of models on the website. The visitors of the site can freely move the elements within the workspace and create their own versions of the homepage. That's how the creative process is handed over to the visitors.

Photography: Tomas Kauneckas