Branding strategy. Identity design.

Abete Nordico logo

We created northern brand identity for Abete Nordico, a wood pellets manufacturer, which exports to Italy. We invoked a motif of the mountain spruce, which represents strong values and quality. The highest quality wood pellets are made from spruce wood. White colour symbolises cold and snow, it provides a contrast to the heat from the wood pellets. 
The perforations pattern in the logo has been borrowed from the wood pellet manufacturing technology, it represents a drum, which is used to press the wood mass to make the pellets. It's also a symbol of the shape of the pellets and abundance.